"Cmon man, it'll be funny," Liam's friend, Henry, told her back when the store had its grand opening, "What's the worst that can happen? A fine?" As Liam looked up into the dark cloud swirling overhead, she knew Henry couldn't be more wrong. A single raindrop hit Liam on her laminated cheek, rolling down like the tears she no longer could produce. The only thing she could do now was hope that an employee would grab her new body and pull it inside before the wind took her for itself.

Liam had always wanted to be one of the 'cool' guys. So when Henry, his lifelong friend, came up with a scheme to impress the cool frat, Liam was on board. A new store was opening in town, Trader Flo's, and with it was excitement over a new store in such a small town. "Simple, just steal one of their adverts and bring it back," Henry told Liam, "That will surely solidify our spot amongst the popular guys!" Liam saw no flaws with this plan apart from minor legal trouble, which the frat bros would probably see as even cooler, so he agreed. And on the day of the opening, he eyed his target, a standing whiteboard sign that announced the store's doors were finally opening.

He blended into the crowd of people flowing into the building, slowly making his way to the sign until he was mere inches from it. Quick as a viper, he sprang his arm out and grabbed the sign, ready to run, but found himself unable to. People kept moving around him, as if he wasn't anything but an obstacle, as Liam was stuck in place. His eyes went wide with fear, the only thing he could move as a shock ran up his arm from the sign. Had the store really electrified its sign to prevent theft? But the answer wasn't that simple as Liam's body started to change.

He stared into the glass reflection of himself over the heads of the crowd, watching as his transformation started. He watched his clothes melt off his body, underwear and all, leaving him completely naked in the nonstop flood of bodies, but no one seemed to notice or at least care. His worries were redirected as his body started to shrink, falling below the average crowd height until he could just barely make out his reflection in a higher window. His hair, normally a short blonde, cascaded down to his shoulders, turning to a blackish hue. His already wide eyes grew wider as his skull shifted, giving him more of a doe-like appearance. His nose shrank considerably until it was more cute than anything else. His chin sharpened from a more rounded jawline to a more delicate, cheekbone-focused shape. Liam gasped, or would've, in horror as a cute girl looked back at him, his eyes where her's were.

The changes to his face were the sign of his soon-to-be body, which he was still forced to bear witness to. His chest started to burble, fat piling up behind his expanding nipples as breasts emerged on his petite body, jiggling wildly as they did so. They were enormous compared to his rapidly shrinking shoulders and waist, which knocked the wind out of him. His hips grew wide, contrasting the rest of his minute body apart from his engorged tits. His ass kept growing given the new room, packing more and more flesh on his thighs and butt until he would have turned the heads of every man when he walked by. Finally, as if to add insult to injury, he watched as his genitals reversed, quickly reforming to match the rest of his new, womanly body.

Liam stared in abject terror at the alluring body she now possessed, thinking that such a punishment couldn't get any worse, but she was wrong. Her clothes, still in a melted heap around her delicate feet, began to stir with renewed purpose, climbing her legs and leaving a trail of nylon tights as they did so. Her shoes reformed into heels, finally giving back some of her stolen height as the moving mass of liquid clothes continued their relentless journey. It reached her crotch, leaving behind the beginnings of some shiny, latex article, which was becoming abundantly clear to be a bunny suit. It climbed, sealing her waist and then torso in shiny plastic until it cupped her breasts, giving her ample cleavage. Finished with the main part of her body, it finalized its journey by forming a pair of bunny ears atop the new girl's head.

Cheeks flushed blood red, Liam tried to move, thinking that whatever foul magic that had attacked her was done, but found herself still stuck in place. She wanted to scream in fear, trying her hardest to get one of the people around her to see her, but to no avail. An all-obtrustive weight started to press on the woman, compressing her entire body. She tried to inhale but couldn't inflate her lungs, her natural instincts sounding alarm bells in her brain despite her still not suffocating. The force kept growing, exerting more and more force on her body as she grew thinner. With one last heave, it smashed her body to only a half-inch thick, forcing her into a pose with the sign she was there to steal beforehand. Something penetrated her rear, folding out from her body and propping her up. A light, glossy sheen consumed her body as its cardboard skin became laminated, a small mercy that at least she wouldn't be turned to mush at the slightest hint of rain.

Liam stood there, a cardboard cutout of a bunny girl, as the crowd kept swelling, except they finally took notice of her. The attention she garnered gave her immense pleasure, as if they were touching her body. Adding in the actual groping a few did, and she was in a constant state of unwanted ecstasy. "God dammit, Liam," she heard from the crowd as Henry appeared in front of her. Her hopes lifted as he clearly knew it was actually her behind the lamination. "You just had to grab the damn sign," Henry said aloud, "But yet here it is, standing before me." Liam's gut sank as she realized her friend didn't recognize her. "You probably skipped town or something, coward," He muttered before walking away, "Screw the frat, I don't care anymore, if they want the sign, they can steal it themselves."

Liam watched as his friend receded into the sea of people, never glancing back at the attractive cutout that contained his friend's immortal soul. She was forced to advertise for the store that had changed her life for presumably eternity, or at least until her body started to show wear, then she would be tossed out or sold as nothing more than the advert she now was.